What is the role of the project scope defining?

Logicserve created a digital campaign as UnWanted21days, in which the motive was to tackle the problem of solving of problem of just newly-wed couples for having a baby soon.

In this, a quasi puppet campaign was launched to convince the people about this conservative thought. The campaign was related about having baby whenever a couple is ready.

This puppet show was prepared on the basis of thematic folksy songs to reinforce the message of privacy and independence amongst the people.

Whatsapp stickers were created to highlight family friends and relatives to convey this message. With this, the same video was being translated into Bengali and Oriya.

The video garnered more than 150000 views within 24 hours of its launch on the first day. Engagement rate was 0.83%, 11000 total views, 400 shares were accomplishments of this campaign.

The uniqueness of this campaign was just an effort, that was done to educate and empower the message of audience in the simplest way without being intrusive.

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Swaraj Division is a tractor and farm equipment oriented company which was acquired by Mahindra Company in 2007. In this company, many of the employees are from agricultural background, so this company is made by the farmers, for the farmers.

The main motive of the Swaraj Division was to make community on Facebook. They also conducted data analysis of the farmers and they came to know that this big data could be used for the social media challenge.

Swaraj Division first concentrated on to increase the positive zeal in the farmers to have a tractor. The overall objective of the facebook campaign was to get the market share of the company in Madhya Pradesh, Uttar Pradesh and Gujarat.

The main hashtag of the “#MaineChunaMeraSwaraj” was for the campaign and there were farmers in the pictures as the main focus. In addition to this, this campaign was also promoted on whatsapp channel of the Mahindra Tech.      

This campaign gained more than 15 million impressions and due to this, Mahindra company also got more than 15000 leads. This campaign is also an illustration in itself in which nobody was invited on the basis of price discounts but on the sector awareness.

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Wakefit.co is a research driven innovative company which deals in democratising the sleep products like mattress since 2016. The mattress market is worth rs. 10000 crores INR.

This company has its head-quarter in Bangalore, in which it produces mattresses at the most optimum costs through a D2C model.

At first, Wakefit optimized a comic video campaign on youtube about the online shopping of mattress in a long format video.

In this video, Wakefit tried to explain the benefits to customers about the online selling of mattress instead of outdoor shopping. The replacement guarantee was also provided within 100 days.

This long-form video was promoted very heavily on youtube with the help of online ads and it was also placed on facebook and instagram but not promoted so heavily.

This video campaign got the 2.1 million youtube views and increment rate of 2x with 4750 subscribers.  

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MTV is a brand name in TV and infotainment having the reach of half a billion downloads. They also have a follower base of 50 million. MTV introduced the #JusticeForBiryani campaign and they wanted to collect the Indian youths together for it.

MTV created a social media campaign, where they had the motive to collect the youth generation to have a common conversation about their favourite food. The overall concentration was to make Biryani an emoticon through social media interactions.

Biryani had no unicode standard for the food category, so to provide it that tag MTV collected the force of youngsters. They heard the conversation on young individuals and they felt that young individuals wanted to make themselves the part of his decision making process.    

In the initial campaigns, they started to have posts which could increase the sappiness of Biryani among individuals. This campaign also got the voice of celebrities and MTV got the support of students of more than 600 students.

This campaign proved itself as a very successful social media initiative and they got more than 5000 retweets and more on 42000 signs on petition. This campaign was an effort to include the youngsters to make the Biryani a food emoticon.

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Tanishq is a division of Titan company and a leading jewelry company, which was established in the end of 1980s.

In their own instagram campaign, they have generally focused on Jewelfies - selfies of jewelry so that jewelry can be made a part of daily conversatory life.

Tanishq wanted to make their establishment on instagram and digital market on the Jewelry market. According to Tanishq, every jewelry in a family has its own story.

This campaign was started as a social media campaign on facebook, instagram and twitter. On instagram, many organic posts coming on everyday basis were posted.

On a facebook campaign, a separate album of posts was organized and the people were invited through contests to post their own jewelfies. The weekly winners were declared and they offered the beautiful prizes.

More than 3000 entries were collected with 2 million impressions, 1000 mentions and reach of 30000 people.  

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HDFC bank is at the epicenter of all the banking sector in India for more than 25 years. It is another name of transparency, loyalty and reliability and very loved bank in India.

Many of the marketing audience of the HDFC bank includes the millennials, anage group which includes the people crossing 50 of their age. Their spending habits are different than young age.

Now the question was how to aware these people about the credit/debit cards in front of HDFC online marketing staff. So they decided to operate #spenditwell campaign on instagram.  

The overall purpose of this mass campaign was to increase the brand awareness of Millennia cards in the millennials in a cool and fun way and drive the queries towards it.

In this campaign, many influencers like - Arjun Kanungo, Rana daggubati, Sana Sheikh, Radhika apte were included. The posts were generated in a high quantity for the maximum engagement.

HDFC millennials online marketing team generated the thumb-stopping content so that nobody could ignore it. This campaign ignored reach of 19 million people, 22 million impressions, more than 100000 visits a day span and a 500% increase in Google search.  

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Godrej Lalhit is a company which deals in home insecticide company. This is one of the largest market share of India in which goodknight and Lalhit products of Godrej deal with the largest part.

Lalhit considers its motive to remove the cockroaches in the kitchen of your house, in which they are hidden in difficult to reach places. Keep in mind that cockroaches are the main cause of diseases like food poisoning.

To promote the products on social media especially instagram, different profiles of cockroaches were made and then new users were followed. In each profile, their life and eating behaviour were briefly described.

The roaches were spread across the profile to like and comment on the photographs of the other users and those users started to get strange notifications about these profiles. When they checked their profile, they got notifications about Godrej Lalhits.

This campaign was about to educate instagrammers about the disease but since the Diwali was near, it was not appropriate to show the disease message to users. Godrej had to be aware about this specific thing.

Godrej roach profiles got more than 3 million hits and 8% of engagement. These profiles commented on more than 6000 food photos. Godrej considered that people share more than food pictures on instagram.    

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Amazon is a fortune 500 company which is based in Seattle. It deals in ecommerce, cloud computing, artificial intelligence and digital streaming.

It is popularized as ecommerce venture established in 1994 by Jeff Bezos. Amazon is the world’s largest revenue holding company in the whole world & second largest private employer in the US.

Amazon was started as an online bookstore but later expanded to sell electronics, clothes, DVDs, furniture, food, toys, jewelry and video games.

Amazon.com considers itself a customer-centric company and says it will fail if not follow the demands of customers.

In 2002, Amazon started the AWS (Amazon Web Services), which provided data on website popularity, internet traffic patterns and other statistics for web publishers and marketers.

Amazon is also doing good in employees retention as well. Amazon has more than 6 lakh employees, which handle the complex engineering algorithms.    

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Android is the most useful and popular operating system and most of its user-base consists of hackers who create useful apps for android platform. Let’s focus on some of the hacking apps like -

AndroidRAT -

This is a popular remote administration app because it takes control of android platform and gathers the information from it. It tracks online information like - contacts, SMS, opening browser URL etc.

Orbot -

It is developed android app which is developed by Tor browser. It hides your real IP address and torifies all TCP traffic for your android device.

Hackode -

This app is a toolkit for multiple professionals of ethical hackers, pen testers and IT specialists. It includes the functionality of google hacking, whois scanning, SQL injection, RSS feeds and many more.

Fing -

This app is also a network toolkit in which it also monitors a network traffic. It measures the following aspects -

• Mapping the devices

• Network security risks

• Identify intruders

• Connectivity to wifi networks

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